December 17, 2020 – Conversational Fundraising

December 17, 2020 @ 12:00 pm – 1:00 pm
Rhonda Patterson

Conversational Fundraising
Joe Tumolo, CAP
December 17, 2020

Why this workshop?  The fundraising climate is continually evolving. The same old way of fundraising just doesn’t cut  it anymore. Donors are more discerning and savvier. They are busier than ever and there are  more non-profits all competing for the same charitable dollars. Fundraisers need to adapt to  this ever-changing climate. Donors don’t want to waste time. They want to be in control. They  need to feel that they are being heard.  The solution:  To maximize their fundraising potential, fundraisers need to get donor’s attention quickly, build  trust faster and connect with donors on a deeper emotional level. This requires the skill of  being a better communicator. Donors are being bombarded by people that don’t spend time  (or receive the training) to build better communication skills. Those who do, separate  themselves from the pack. A big part of being a better communicator requires a more  conversational approach.

Joe started his practice in 2011 and since then has helped close to 100 organizations of all sizes build sustainable gift planning programs. In addition to working with clients and running the business, for the past five years, Joe has served part-time as a major and planned gifts officer for Salesian Missions based in New Rochelle, NY. He has written several books on fundraising and speaks around the country delivering a practical, simple message that inspires people to take action.     He received his Chartered Advisor in Philanthropy certification from the American College in Bryn Mawr, PA. He lives in the Philadelphia suburbs with his wife Lorraine and is a board member of Montgomery County Community College.

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