February 25, 2021 – Making It All Worthwhile: Valuation Guidelines For Planned Gifts

February 25, 2021 @ 12:00 pm – 1:00 pm
Rhonda Patterson

Making It All Worthwhile: Valuation Guidelines For Planned Gifts

Craig Wruck

February 25, 2021

Imagine three of your donors chatting about their passion for your organization’s mission. Each made a generous contribution last year, well into the six figures. One gift is subject to a life income interest and the donor has designated exactly how the gift is to be used. Another gift was outright and can be used at the discretion of your Board for any purpose. The third donor has just joined your bequest society with a beneficiary designation.

We cherish all donors, of course, but the fact is each of these gifts will have a significantly different impact on your organization’s ability to carry out its mission. When their conversation gets around to their recent gifts, will your donors understand that each of their gifts is valued differently? Does your leadership understand that each of these gifts is valuable?

In this session we will consider approaches to the valuation of planned gifts and discuss how to make the case, to both leadership and donors, for the value of all planned gifts. We will also review some findings of a recent study regarding donors’ expectations for recognition and stewardship of their planned gifts.

Craig Wruck’s experience in charitable giving spans more than 40 years in leadership positions in both nonprofit and for-profit organizations. He is Senior Advisor for PG Calc and most recently served as Vice President for University Advancement at Humboldt State University. He has also been Vice President for Advancement at Minnesota State University, as well as Director of Gift Planning for the University of Minnesota, and Vice President of Development for The Saint Paul Community Foundation. In addition, he has worked for U.S. Trust Company, US Bank, and Kaspick & Company.
Craig is past president of the National Committee on Planned Giving (now the National Association of Charitable Gift Planners) and has served as a member of its board of directors and as chair of its government relations committee. He is the author of Planned Giving in a Nutshell, a practical guide to planned giving for development generalists. He earned his MBA from the University of St. Thomas and his bachelor’s degree in journalism from the University of Utah.


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